Top 5 Books and Reference Apps in Bulgaria: Q4 2021

In the fourth quarter of 2021, the Books and Reference category in Bulgaria saw notable performances from several top apps. Below, we dive into the trends in downloads, revenue, and active users for the leading apps in this category.

Storytel: Audiobooks & Ebooks demonstrated a dynamic quarter with its weekly revenue fluctuating between approximately $10.8K and $16.3K. The app saw a noticeable peak in weekly downloads towards the end of the year, reaching around 4.5K in the last week of December. Active users also showed an upward trend, climbing from about 48.6K at the start of the quarter to over 53.6K by the end.

Ozone е-книги, despite being new to the market, made a significant impact with its weekly downloads peaking at over 4.2K in mid-November. However, the app did not generate any revenue during this period, and data on active users was not available.

Audible: Audio Entertainment showed a consistent increase in both downloads and revenue. Weekly downloads grew from around 700 at the start of the quarter to about 2.8K in the week leading up to Christmas. Revenue saw a similar upward trend, starting at $212 and peaking at $424 in the third week of December. Active users also increased steadily, reaching over 5K by the end of December.

Toca Life world House FreeGuide experienced moderate growth in downloads, with numbers ranging from 479 to 1.1K throughout the quarter. Active users mirrored this trend, increasing from 606 to about 2.6K by the end of the period.

Guide for OmeTV Video Chat maintained a steady pace in weekly downloads, fluctuating between 572 and 848. Despite the consistent download numbers, no revenue data was reported for this app, and active user data was not available.

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